NOVA Entertainment Announces New Group Commercial Director

AND ONBOARDS NEW PARTNER FOR AUDIO PERFORMANCE LEAD-GEN

NOVA Entertainment has announced the appointment of Josh Halling to the role of Group Commercial Director, responsible for the direct and independent agency channels.

Previously NOVA Entertainment’s Sydney Commercial Director, Halling was recently promoted to the new position and reports into NOVA’s Chief Commercial Officer, Nicole Bence.

In this new group commercial role, Halling will lead NOVA’s Sydney and Melbourne Direct and Independent Agency teams to drive and execute national strategic initiatives.

Said Bence on Halling’s appointment, “Josh’s promotion reflects NOVA’s continued commitment to investing in our all-of-audio sales team. His credentials are second to none and with over two decades of experience in commercial radio, I’m confident Josh will play a critical role in driving the outcomes necessary for us to lead the market.”

Halling brings twenty years of commercial radio expertise across multiple networks to the role, including 12 years with NOVA Entertainment where he has held multiple senior roles across the Commercial team.

With NOVA Entertainment’s focus on audio as a performance and outcomes-driven medium, Halling’s new remit includes driving the significant opportunity amongst Small to Medium Enterprises (SME’s) for whom fast and measurable business outcomes are the cornerstone of their marketing strategy and investment.

To further build their credentials in this space, NOVA Entertainment has signed a three-year partnership with Boost Media International to maximise their exposure to the significant number of advertisers not currently taking advantage of audio as a performance marketing channel.

This three-year deal with Boost is an Australian audio exclusive partnership and marks a significant step in NOVA’s ongoing commitment to being their clients’ performance partner in audio.

Said Halling of the new partnership with Boost Media International, “Clients no longer buy airtime or commercials, they buy outcomes. We’re excited to work with Boost, who understand the importance of results for advertisers, and the potential of audio in delivering those results.”