NOVA Entertainment creates original podcast for the Australian Government’s ‘Stop It at the Start’ campaign
NOVA Entertainment has created a compelling new podcast in partnership with the Australian Government’s Stop it at the Start campaign, which aims to positively influence young people around acceptable behaviour and respectful relationships.
Launching on Monday 14 June, ‘Project ARI’ is a fictional storytelling series, designed as a useful tool to help parents and caregivers have more meaningful conversations with kids about respectful behaviour, focused on topics that can seem challenging to tackle.
Kane Reiken, NOVA Entertainment’s Digital Commercial Director said, “We are proud to partner with the Australian Government to bring this incredible story to life, supporting a number of important societal issues.
“Project ARI showcases the potency and versatility of podcasting to entertain and educate audiences simultaneously. It’s a great example of how an artfully-crafted story can deliver a serious and compelling message of change in an engaging and age-appropriate way that resonates with a young audience.”
Minister for Women’s Safety Anne Ruston said the podcast adds another tool in the Stop it at the Start campaign’s toolbox to help reach Australian families.
“The Stop it at the Start campaign aims to provide Australians with the resources and the confidence they need to positively influence young people around respectful relationships. I am delighted NOVA Entertainment has made a commitment to such an innovative campaign because if we are going to end violence against women and their children, we must all work together – governments, businesses and individuals.”
Project ARI is a branded podcast that follows the story of a fully functioning Artificial Intelligence prototype, affectionately known as ARI. Appearing as a 10-year-old boy, ARI has access to all the information you can Google but couldn’t be programmed with human experience. Placed with a normal everyday family, they take ARI under their wing to educate him the ways of our world, namely, how to be human. Along the way Ari uncovers everyday circumstances where disrespectful behaviours are normalised.
The branded series is written for kids, created with the help of their peers, and is designed to be equally as engaging for parents and caregivers due to the humour and loveable characters within the story.
Rachel Corbett, NOVA Entertainment’s Head of Podcasts and Digital Content said, “There's nothing better than working with a client who trusts your expertise and understands that for branded content to work it has to be created with the listener in mind. That creative freedom means you can build a podcast that stays true to the brand messaging without it feeling obvious to a listener. This kind of light touch is essential if you want your show to grow an audience and be a success.”