NOVA Entertainment launches new ‘Homegrown Conversations’ podcast campaign
NOVA Entertainment has today launched a new customer marketing campaign to showcase the Nova Podcast network and its extensive suite of high-quality podcast content.
The Nova Podcasts Homegrown Conversations campaign highlights the network’s stable of original, authentic and trusted voices and their conversations with Australian audiences about the subjects and stories that matter to them.
The creative concept for the seven-week editorial and social campaign was developed in-house and features nine podcast titles, 12 podcast hosts and rich imagery that reflects Nova Podcasts’ unique positioning around originality, authenticity and localism.
With lavish images courtesy of Abbie Davis, a.k.a ‘Mrs White’, the creative features unique portraits of some of Nova Podcasts’ most prominent, compelling voices. Each setting was chosen and styled to reflect the connection and conversations the talent has with their Australian audiences.
NOVA Entertainment’s Chief Commercial Officer, Nicole Bence said, “The hallmark of a Nova podcast is one that attracts high-value, premium audiences, making it a powerful environment for advertisers seeking impact and influence. Our strategic choice around homegrown podcast talent continues to attract new Australian listeners to our ecosystem and plays an ever-increasing role in driving momentum for NOVA’s digital audio offering.”
Rachel Corbett, NOVA Entertainment’s Head of Podcasts and Digital Content said, “The primary focus for our team is obviously on the audio component of our podcasts, so to see our shows and incredible talent brought to life in such a visually impactful way is really exciting. It was a joy to work on a campaign that truly reflects the craft that goes into all of our podcast products.”
The talent featured in the campaign are as follows:
Chrissie Swan – The ChrissieCast
Brittney Saunders and Matt Hey – High Scrollers
Jayme Jo and Jessie Massoud – Skinfluence
Brooke Blurton and Matty Mills – First Things First
Joe Hildebrand – The Real Story
Megan Pustetto – So Dramatic!
Tiff Hall – Bounce Forward
Casey Donovan – The Space
Joel Creasey – Ricki-Lee, Tim & Joel
Campaign Credits:
Strategy, Creative & Production: CREATE – NOVA Entertainment
Photographer: Abbie Davis – Mrs White
NOVA Entertainment’s Nova Podcasts network brings together an extensive and diverse stable of award-winning content, featuring voices of authority, influence and expertise across all key content verticals. The content is developed by one of the market’s largest and most experienced podcast teams with a proven track record for creating award-winning, commercially impactful content. Nova Podcasts are available on the Nova Player and wherever listeners access their podcasts.