Jase & Lauren Play Hide & Seek Worth Life-Changing $250k

Nova 100’s Jase & Lauren have announced they will soon be playing one of Melbourne’s most recognisable radio games; Hide & Seek. With up to $250,000 on offer to the seeker who finds the radio duo first, this will truly be Melbourne’s biggest ever version of the universally loved childhood game.

Melburnians should listen closely to Nova 100 to find out when the clock will start ticking, because the quicker listeners crack the code and find the Nova 100 breakfast hosts somewhere in Melbourne, the more cash the winner takes home.

This is the largest sum of money Jase & Lauren have ever had on offer over their radio partnership, with the possibility of taking home up to a quarter of a million dollars when the clock starts ticking. However, despite the enormous amount of cash available, the rules are simple; the pair will be somewhere in their favourite city, waiting for a Melburnian to find them and knock on their door. 

“We know Melbourne loves playing a game of Hide & Seek, and with the chance to take home a life changing amount of money, it’s set to be the biggest ever!” said Lauren.

“The rules may be simple, but the amount of money up for grabs is huge! It’s the only way I could convince Lauren to be locked away with me indefinitely. I was just looking for a break from the kids,” Jase added.

While Jase & Lauren have been waking up Melburnians together for almost 3 years, earlier this year the duo announced they had a new home at Nova 100. The show has gone from strength to strength since its launch on the new network, with 609,000 listeners tuning in last survey period and the results also showing an increase in the Nova 100 Breakfast Show’s share by +1.6 to 7.7%*.

Nova Network’s Group Programming Director, Brendan Taylor said this latest promotion was set to be huge.

“Jase and Lauren have made an impressive impact on the Melbourne radio market since joining Nova 100 earlier this year. They started their year on the streets shaking hands with their loyal listeners, and now they’re asking their loyal listeners to come to them…if they can find them! The chance to give away a life-changing amount of money is the perfect way for Jase and Lauren to give back to the audience they call their family.”

Check out @jaseandlauren on socials for updates and to see the latest clues. Plus, tune in to Nova 100’s Jase & Lauren Breakfast show from 6am every day for live clues and all the behind-the-scenes action.  

Jase & Lauren can be heard from 6am to 9am on Nova 100 in Melbourne. Listeners can stream the show live or catch up with the daily podcast by downloading the Nova Player.

*Source: GfK Radio360 Survey Sydney, Melbourne, Brisbane, Adelaide and Perth, Survey #2 released on 18 April 2024 Mon-Sun 5.30am-12MN.